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Discover the world of the digital natives
Dive into Switzerland’s most interactive B2B event and discover new ways to connect with Digital Natives. Join marketers, creators, and industry experts as they share fresh perspectives, successful case studies, and innovative approaches to engaging Gen Z and Gen Alpha.
From gaming and creator culture to community-building and emerging trends, HeroFest Connect brings together the people shaping the future of brand communication. Learn, exchange ideas, and build valuable connections—all in the unique atmosphere of HeroFest.
Programme 2026
You've never been closer to GenZ
HeroFest Connect brings marketers and decision-makers directly into the world of Gen Z and Gen Alpha—right in the heart of HeroFest. An exclusive B2B experience packed with real insights, inspiring speakers, and meaningful connections that last beyond the event.
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Step into action
Forget focus groups and theoretical personas. Through guided tours of HeroFest and SwitzerLAN, you'll experience your audience where they actually are. Immerse yourself in their world, observe behaviours firsthand, discover what captures their attention, and gain a deeper understanding of the communities shaping tomorrow's culture.
What drives Gen Z and Gen Alpha? Which brands resonate with them? And where do you lose their attention? Instead of assumptions, you'll get real insights, real conversations, and real answers—live and on the ground.