HeroFest Connect

The interactive B2B event that takes place parallel to HeroFest. On 11 October 2024 in the congress centre on the BERNEXPO site.

Programme

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Our speakers 2024

Discover the world of digital natives

Immerse yourself in the most interactive B2B event in Switzerland and learn from other marketers and experts about innovative approaches to addressing digital natives - especially GenZ and Alpha - and engaging in dialogue with them.

Guided tours and deep insights

Experience first-hand what makes the target group tick, what moves them and how you can reach them authentically in exclusive guided tours of the HeroFest and SwitzerLAN.

Inspiring keynotes and panels

Be inspired by exciting keynotes and panels that offer solutions to the challenges of dealing with the young target group. Find out how interactive experiences make a decisive contribution to brand building and long-term customer loyalty.

Networking and exchanging experiences

Take the opportunity at the drinks reception to make valuable contacts and exchange ideas with like-minded people. Benefit from the experiences of others and be inspired to find new ways to authentically position and activate your brand in the young target group.